New Hudson Facades
DISCOVERY -
To lay the foundation for the rebranding, our design team conducted extensive workshops and interviews with NHF's key stakeholders. By delving into NHF's history, achievements, and aspirations, we gained valuable insights into their culture, expertise, and commitment to excellence. This phase served as a crucial stepping stone for understanding the essence of NHF
What:
New Hudson Facades makes best-in-class buidling facades for the modern city
Promise:
We are a generous innovator, bringing the thrill of invention and the empowerment of collaboration to every interaction.
How:
With technical expertise and collaborative fine-tuning from a top-notch team, we engineer the simpler, easier and cleaner facades that our clients dream of.
Why:
We believe that only the extraordinary will do.
New Hudson Facades makes best-in-class buidling facades for the modern city
Promise:
We are a generous innovator, bringing the thrill of invention and the empowerment of collaboration to every interaction.
How:
With technical expertise and collaborative fine-tuning from a top-notch team, we engineer the simpler, easier and cleaner facades that our clients dream of.
Why:
We believe that only the extraordinary will do.
Positioning:
Design and engineering to inspire confidence and skylines.
IDEATION & ITERATION:
Armed with the knowledge obtained from the discovery phase, our team embarked on an innovative journey to develop a range of design concepts that encapsulate NHF's identity. We explored various visual elements, typography, and color schemes to create a powerful visual language that conveys NHF's core principles. Through iterative feedback sessions and close collaboration with NHF, we refined and honed the designs to align with their vision.
RESULTS:The rebranding effort successfully transformed NHF's visual identity, capturing the essence of their remarkable journey and aspirations. The new identity effectively communicates NHF's rich history, expertise, and commitment to excellence. By seamlessly integrating the rebranding across multiple channels, NHF now enjoys heightened recognition, improved engagement with clients and partners, and a strengthened position in the market.
Design Firm: Gensler
Team: 4
Role: Strategist