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ELIJAH TEAGUE

 
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ELIJAH TEAGUE






BRANDING AND IDENTITY



York New, NY











As the creative director of York New, I aimed to create a streetwear brand that captures the raw and gritty aesthetic of the early 2000's New York street, club, and entertainment industries. This case study explores the creation of York New's first season collection, branding and identity, logo design, website design, and mobile shopping app design, all of which embody the brand's unique vision.



           
              

                                     

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Conclusion:
York New is a unique streetwear brand that embraces the raw and energetic spirit of the early 2000's New York street scene. The brand's logo design, branding, first season collection, website design, and mobile shopping app design all reflect the brand's distinct aesthetic. The use of celebrity imagery, fine art drawings, and disparate references, including the Twin Towers standing tall and the Wicked Witch of the West, creates an unforgettable connection between the era's icons and the brand. York New's branding and design reflect the era's raw and edgy nature, resulting in a brand identity that is both memorable and captivating.