The World Is Yours - French + American Oyster Bar
In this conceptual case study, the client is a French American oyster bar located in the trendy neighborhood of Wicker Park, Chicago. They wanted a brand identity that reflected their unique combination of French sophistication and American working-class grit, while enhancing their cuisine and atmosphere.
Results:
The proposed branding concept was intended to enhance the oyster bar's cuisine and atmosphere, while also attracting a diverse and trendy clientele. The circular logo with the brand name circling around it would create a dynamic and memorable design that stood out in the competitive Wicker Park area. The custom furniture, utensils, and tableware would create a unique and memorable experience for customers, while the custom t-shirts and merchandise would allow customers to extend their experience beyond their visit.