The Regional Annual Rodeo is a imagined event that required a brand identity and logo design that merged contemporary design motifs with a traditional profession that has historically opposed modernity. The aim of the branding and identity proposal was to create an identity that would appeal to a modern audience while still being reflective of the rodeo's rich cultural heritage. The logo design features a series of vertical ovals, referencing the world's earliest surviving motion-picture film, with a silhouette of a white horse in full gallop in the center oval.